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SWAI stands for Style With Attitude and Independence — a name born from bold vision, island pride, and a spirit that doesn’t back down.
This brand started with a simple question that sparked something bigger — a reminder that even from nothing, we can build something powerful.
SWAI by Onz began with no investors, no formal training — just determination, grit, and creativity. It was built from the ground up, by hand and by heart.
Originally launched as Sluttee Women Apparel, Inc., the name alone made people look twice — and that was the point. But as the vision evolved, so did the name. Today, SWAI by Onz honors where we started, who inspired it, and the truth that style isn’t just about clothing — it’s about how you carry yourself.
This store is for the Wahine who leads with confidence.The ones with bold curves, island hearts, and a fire that doesn’t fade.
Come as you are. Walk like you mean it.
Welcome to SWAI by Onz.This is personal.
